L'Oréal Professionnel Tecni.Art Flex Blowdry is a professional pre-styling cream offering 10-in-1 benefits. Infused with thermo-reactive agents, it provides heat protection up to 230°C/450°F, controls frizz, and facilitates an easier blow-dry. The formula reactivates with heat tools at 150°C/300°F (minimum), allowing you to reshape and control your style. The benefits include added shine, anti-breakage protection, nourishment, smoothness, and discipline for beautifully styled hair.